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PLMA is a non-stock cooperative, governed by a member board . All directors are elected by district to serve their terms. Rick Keith President, CEO Mack Woodard Trenton, MO Marty Broich Alta, IA Keith Bergquist Hooper, NE Gary Smith Chairman Tom Soderholm Worthington, MN Fred Ulrich Louisville, NE Bill Watkins Arnold, NE Brad Bixler Hitchcock, SD